Stage One: The project will start with an initial kick off call to walk through the current state of play in order to get a deeper understanding of your business and the longer term goals.

As part of the deep dive we will cover:

1. What success looks like

2. Key goals and longer term plans for the business

3. Analysis and current lifecycle approach

4. Target market and customer personas

5. Key messaging and USPs

6. Campaign strategy

7. Customer onboarding journey

8. Customer engagement journey

9. Customer retention journey

Stage Two: Following Stage One, we will lay out our recommendations in an easy to follow and practical roadmap. The roadmap will cover your end to end customer journey and for each of the recommendations we will provide a break down of the individual emails needed as well as an outline of the structure, content, frequency and timing of each email.