I embed as your fractional Head of CRM & Retention — owning strategy and execution, so you stop having to manage the channel yourself. Not a freelancer. Not an agency you have to direct. One senior operator, fully accountable.
Fractional Head of CRM & Retention
Senior retention leadership for DTC health & lifestyle brands.
Currently taking on 2 fractional clients for Q1 2027.
The missing piece of the puzzle
Most brands don't leave their agency or freelancer because the flows and campaigns were bad. They leave because they're still doing the managing — chasing the next send, directing the next flow, catching what got missed in Klaviyo.
Does this sound familiar?
You're not sure your flows, segmentation and campaigns are actually working together as one strategy
You're paying for Klaviyo but can't tell if it's driving reliable, repeatable revenue
You want someone who owns retention end-to-end — flows, segmentation, campaigns, deliverability — not just someone who presses send
That's the gap I fill: ten years and 80+ DTC brands, including running my own retention agency, means I own outcomes — strategy and delivery — without needing to be managed.
Some of the brands I’ve partnered with
Tales of Success
Recent case studies and success stories
Wild Nutrition
Eight Sleep
Hims
No Cow
Gruum
Testimonials
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![MTHK]()
“The Pepped team worked to deliver an email strategy that is on point and on brand – delivering higher open, conversion and sales rates from day one. Highly recommended."”
Amar Radia | MTHK
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![Daye]()
"Pepped dug deep into the data to provide us with an actionable plan to tackle areas of under-performance, giving us helpful industry benchmarks to demonstrate the commercial opportunity available."
Caroline Copsey | Daye
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![Wednesday's Domaine]()
“My experience working with Pepped has been brilliant from start to finish. They listened actively, worked quickly and were happy to help at all times."
Luke Helmsley | Wednesday’s Domaine
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![Hims]()
In the 9 months I have worked with Pepped I have consistently been impressed with both their output and strategic thinking, they have been an extremely important part of Hims success in the UK.
Henry Allan | Hims
Resources Worth Reading
The latest thought leadership and insights to help you power-up your email and SMS marketing.
