Hims
Ecommerce | Health
The Challenge
To support the translation of successful US design and strong brand identity to the UK Market.
To elevate the customer journey and education to drive true engagement from lead to conversion to make Hims UK the ‘go-to’ in men’s health and wellness.
To explore new strategies to increase customer retention rate with unengaged customers, as well as increasing overall LTV of Hims UK Customers.
The Solution
Working as an extension of the with Hims UK business for 4 years, Pepped have helped to shape and implement the new vision of Hims’ UK email communication across the customer lifecycle. This includes; cross-category lead nurture series, cross category reactivation series, cross category sms and email campaigns to drive incremental revenue as well as copywriting and design support across all categories and CRM executions.
Key Performance Results
✔ Increased all category retention to circa 44%
✔ 53% average OR across campaigns
✔ 61% average increase in abandoned cart conversion
Ready to maximise revenue from every customer?
Pepped are email and SMS experts with over 50 years of CRM experience
We have oodles of success stories from brands who’ve followed our Pepped Framework™
We offer an ROI assurance so we only work with brands who are a good fit
