Gruum
Ecommerce | Health
The Challenge
Over-reliance of discounting leading to low AOVs and RPRs
Low repeat purchase rates leading to one time purchases and low LTV
Lack of segmentation with no clear differentiation between those who had fully lapsed and those who could be brought back to make another purchase.
The Solution
Pepped created more content rich emails with more reasons to click through to the site: Specifically bundles to increase AOV. Implemented a winback and sunset flow to ensure we were suppressing those who were no longer engaging or purchasing. We segmented new vs returning customers in flows and gleaned insights on the purchase behaviour of these two cohorts. We also implemented Replenishment flows based on specific category purchases with the highest ROI.
Key Performance Results
✔ Placed order rate increased an average of 1% across all flows
✔ Tripled the Revenue Per Recipient in 1 month
✔ Overall LTV increased by 41%
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