No Cow
Ecommerce | Health
The Challenge
Struggling to convert subscribers to purchase due to low engagement rates.
Subscribers weren’t making that all important first to second (to third) purchase, resulting in low LTV.
No clear strategy to re-engage lapsing customers and suppress those who are fully gone to keep list clean.
The Solution
Pepped worked to improve the CVR of the abandonment flows first, in order to generate more first & repeat purchases. We enriched the Welcome flow & created robust Post Purchase flows, hand holding the customer until they’ve purchased 3x. We introduced a Lapsing and Win back flow to re-engage customers who haven’t engaged with or bought from the brand in a while and kept the email list clean by suppressing low quality contacts.
Key Performance Results
✔ LTV increased up to 11% across various cohorts
✔ AOV increased between 7-17% across cohorts
✔ Revenue increased between 39% - 91.65% across the year.
Ready to maximise revenue from every customer?
Pepped are email and SMS experts with over 50 years of CRM experience
We have oodles of success stories from brands who’ve followed our Pepped Framework™
We offer an ROI assurance so we only work with brands who are a good fit
